{"id":370,"date":"2021-05-13T17:14:31","date_gmt":"2021-05-13T17:14:31","guid":{"rendered":"https:\/\/avadawebsites.wpengine.com\/adventure\/?page_id=370"},"modified":"2024-11-14T17:29:04","modified_gmt":"2024-11-14T17:29:04","slug":"home","status":"publish","type":"page","link":"https:\/\/donorstudy.bdiagency.com\/","title":{"rendered":"Home"},"content":{"rendered":"<p><div id=\"page1\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:center bottom;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:150px;--awb-padding-top-medium:0px;--awb-padding-top-small:20px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_4_5 4_5 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-padding-right:0px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:1.75rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_6);border-color:var(--awb-custom_color_6);border-top-width:2px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:0rem;--awb-margin-bottom-small:0rem;--awb-margin-top-medium:0px;--awb-margin-right-medium:0px;--awb-margin-bottom-medium:0rem;--awb-margin-left-medium:0px;--awb-sep-color:#000000;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:#000000;\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:90;line-height:1;\">WHAT MOTIVATES DONORS TO GIVE?<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:#000000;\"><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1.25rem;margin-bottom:1.75rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_6);border-color:var(--awb-custom_color_6);border-top-width:2px;\"><\/div><\/div><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:1.5rem;--awb-line-height:1.3em;--awb-text-color:var(--awb-custom_color_1);--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p>BDI 2024 RESCUE MISSIONS STUDY<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:3rem;--awb-margin-left:50px;--awb-margin-top-small:20px;--awb-margin-left-small:25px;--awb-max-width:700px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1611\" height=\"1549\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-1-illustration-with-ribbon.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-1-illustration-with-ribbon.png\" alt class=\"lazyload img-responsive wp-image-557\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271611%27%20height%3D%271549%27%20viewBox%3D%270%200%201611%201549%27%3E%3Crect%20width%3D%271611%27%20height%3D%271549%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-1-illustration-with-ribbon-200x192.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-1-illustration-with-ribbon-400x385.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-1-illustration-with-ribbon-600x577.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-1-illustration-with-ribbon-800x769.png 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-1-illustration-with-ribbon-1200x1154.png 1200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-1-illustration-with-ribbon.png 1611w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"page2\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-custom-z-index\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-z-index:2;--awb-padding-top:100px;--awb-padding-bottom:0px;--awb-padding-top-small:50px;--awb-background-size:55%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:2.4%;--awb-spacing-left-medium:2.4%;--awb-width-small:80%;--awb-order-small:0;--awb-spacing-right-small:2.4%;--awb-spacing-left-small:2.4%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom-small:0px;--awb-margin-top-medium:0px;--awb-margin-right-medium:0px;--awb-margin-bottom-medium:0px;--awb-margin-left-medium:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:90;line-height:1;\">START HERE<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:80px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:20%;--awb-order-medium:0;--awb-margin-top-medium:0px;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:20%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:9.6%;--awb-spacing-left-small:9.6%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element md-text-align-center sm-text-align-center\" style=\"--awb-max-width:175px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"622\" height=\"476\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-arrow@2x.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-arrow@2x.png\" alt class=\"lazyload img-responsive wp-image-590\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27622%27%20height%3D%27476%27%20viewBox%3D%270%200%20622%20476%27%3E%3Crect%20width%3D%27622%27%20height%3D%27476%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-arrow@2x-200x153.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-arrow@2x-400x306.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-arrow@2x-600x459.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-arrow@2x.png 622w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-no-small-visibility fusion-no-medium-visibility fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-4rem;margin-bottom:1.75rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_6);border-color:var(--awb-custom_color_6);border-top-width:2px;\"><\/div><\/div><div class=\"fusion-separator fusion-no-large-visibility fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0rem;margin-bottom:1.75rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_6);border-color:var(--awb-custom_color_6);border-top-width:2px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:1rem;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Before you begin your adventure\u2026<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;--awb-text-color:var(--awb-color8);\"><p>This isn\u2019t your typical data study. <span data-olk-copy-source=\"MessageBody\">As you scroll through,<\/span> you will have <span data-olk-copy-source=\"MessageBody\">several adventures<\/span> as you seek to understand what motivates Rescue Mission donors to give.<\/p>\n<p><strong>Be careful!<\/strong> There are twists and turns through the data where you\u2019ll be asked to make a choice. Your choice may lead to new donor insights\u2026 or result in a dead end. If that happens, have no fear \u2013 we\u2019ll help you find your way again!<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:2rem;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);\">If you\u2019re ready to begin, keep reading\u2026<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-span-no fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-custom_color_8);--button_gradient_bottom_color_hover:var(--awb-custom_color_8);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1.5rem;--button_padding-bottom:0.75rem;--button_padding-left:1.5rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#page3\"><span class=\"fusion-button-text\">GET STARTED<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-custom-z-index\" style=\"--awb-background-position:right top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-z-index:1;--awb-padding-right:0px;--awb-padding-left:0px;--awb-margin-top:-300px;--awb-margin-top-medium:-150px;--awb-margin-top-small:-100px;--awb-background-size:55%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-align-content-flex-end fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:right;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1866\" height=\"1793\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-illustration.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-illustration.png\" alt class=\"lazyload img-responsive wp-image-585\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271866%27%20height%3D%271793%27%20viewBox%3D%270%200%201866%201793%27%3E%3Crect%20width%3D%271866%27%20height%3D%271793%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-illustration-200x192.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-illustration-400x384.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-illustration-600x577.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-illustration-800x769.png 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-illustration-1200x1153.png 1200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-illustration.png 1866w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"page3\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background page3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-medium:50px;--awb-padding-bottom-medium:100px;--awb-padding-top-small:50px;--awb-padding-bottom-small:50px;--awb-background-size:55%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:90;line-height:1;\">CLICK TO EXPLORE<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-separator fusion-no-small-visibility fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:1.75rem;margin-bottom:2.5rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_6);border-color:var(--awb-custom_color_6);border-top-width:2px;\"><\/div><\/div><div class=\"fusion-separator fusion-no-medium-visibility fusion-no-large-visibility fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:0rem;margin-bottom:2.5rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_6);border-color:var(--awb-custom_color_6);border-top-width:2px;\"><\/div><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><p>There are many choices a donor makes along their journey to giving a gift. Whether you are new to fundraising or a seasoned nonprofit pro, it\u2019s important to evaluate assumptions against the data to inform your strategy.<\/p>\n<p><strong>Click the location points on the map to explore key insights from the donor motivation study<\/strong> \u2013 and come back to them again. Start by exploring the methodology used to gather this study data, which will set the scene for your adventure.<\/p>\n<\/div><div class=\"map-container\">\n        <img class=\"lazyload\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27664%27%20height%3D%27653%27%20viewBox%3D%270%200%20664%20653%27%3E%3Crect%20width%3D%27664%27%20height%3D%27653%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/map-with-pins-and-text-image.png\"\n            usemap=\"#image-map\" id=\"mapImage\" alt=\"Interactive navigation map\">\n        <map name=\"image-map\">\n            <area target=\"_self\" alt=\"Meet the Donors\" title=\"Meet the Donors\" href=\"#page5\" coords=\"60,39,313,134\"\n                shape=\"rect\">\n            <area target=\"_self\" alt=\"Hunt For Treasure\" title=\"Hunt For Treasure\" href=\"#page7\" coords=\"412,46,664,217\"\n                shape=\"rect\">\n            <area target=\"_self\" alt=\"Explore Donor Perceptions\" title=\"Explore Donor Perceptions\" href=\"#page9\"\n                coords=\"96,186,410,328\" shape=\"rect\">\n            <area target=\"_self\" alt=\"Labyrinth of Language\" title=\"Labyrinth of Language\" href=\"#page12\"\n                coords=\"356,348,655,502\" shape=\"rect\">\n            <area target=\"_self\" alt=\"Side Quest Imagery\" title=\"Side Quest Imagery\" href=\"#page14\"\n                coords=\"46,426,334,578\" shape=\"rect\">\n        <\/map>\n    <\/div>\n<style>\n.map-container {\n  position: relative;\n  width: 100%;\n  max-width: 664px;\n  margin: 2rem auto;\n  padding: 0 1rem;\n}\n.map-container img {\n  width: 100%;\n  height: auto;\n  display: block;\n}\n<\/style>\n<script>\ndocument.addEventListener('DOMContentLoaded', function () {\n    const pageGroups = {\n        'meet-donors': ['5', '5a', '6'],\n        'treasure': ['7', '8'],\n        'donor-perceptions': ['9', '11'],\n        'language': ['12', '13', '13a'],\n        'imagery': ['14'],\n        'final-section': ['15', '16', '19']\n    };\n\n    \/\/ Track visited sections\n    const visitedSections = new Set();\n    const visitedPages = new Set();\n\n    const groupMappings = {\n        '#page5': 'meet-donors',\n        '#page7': 'treasure',\n        '#page9': 'donor-perceptions',\n        '#page12': 'language',\n        '#page14': 'imagery'\n    };\n\n    \/\/ Hide all pages initially\n    function hideAllPages() {\n        \/\/ Hide grouped pages\n        Object.values(pageGroups).flat().forEach(pageId => {\n            const element = document.getElementById(`page${pageId}`);\n            if (element) {\n                element.style.display = 'none';\n            }\n        });\n        \n        \/\/ Hide pages 3, 4 and 4a\n        ['3', '4', '4a'].forEach(pageId => {\n            const element = document.getElementById(`page${pageId}`);\n            if (element) {\n                element.style.display = 'none';\n            }\n        });\n    }\n\n    function checkAllSectionsVisited() {\n    \/\/ Now we only check if page14 has been visited\n    if (visitedPages.has('14')) {\n        pageGroups['final-section'].forEach(pageId => {\n            const element = document.getElementById(`page${pageId}`);\n            if (element) {\n                element.style.display = 'block';\n                if (pageId === pageGroups['final-section'][0]) {\n                    element.scrollIntoView({\n                        behavior: 'smooth',\n                        block: 'start'\n                    });\n                }\n            }\n        });\n    }\n}\n\n    function showPageGroup(groupName, specificPage = null) {\n        const pagesToShow = pageGroups[groupName];\n        if (pagesToShow) {\n            pagesToShow.forEach(pageId => {\n                const element = document.getElementById(`page${pageId}`);\n                if (element) {\n                    \/\/ Special handling for language group\n                    if (groupName === 'language') {\n                        if (specificPage === '12') {\n                            \/\/ Only show page 12, keep 13 and 13a hidden\n                            element.style.display = pageId === '12' ? 'block' : 'none';\n                            if (pageId === '12') visitedPages.add(pageId);\n                        } else {\n                            \/\/ For other pages in language group, show normally\n                            element.style.display = 'block';\n                            visitedPages.add(pageId);\n                        }\n                    }\n                    \/\/ Existing special case for treasure group\n                    else if (groupName === 'treasure' && pageId === '8') {\n                        if (specificPage === '8') {\n                            element.style.display = 'block';\n                            visitedPages.add(pageId);\n                        }\n                    } else {\n                        element.style.display = 'block';\n                        visitedPages.add(pageId);\n                    }\n                }\n            });\n            \n            \/\/ Mark section as visited\n            visitedSections.add(groupName);\n            checkAllSectionsVisited();\n\n            \/\/ Scroll to specific page if provided, otherwise first page of group\n            const scrollToPage = specificPage || pagesToShow[0];\n            const targetElement = document.getElementById(`page${scrollToPage}`);\n            if (targetElement) {\n                targetElement.scrollIntoView({\n                    behavior: 'smooth',\n                    block: 'start'\n                });\n            }\n        }\n    }\n\n    function makeImageMapResponsive() {\n    const map = document.querySelector('#mapImage');\n    const areas = document.querySelectorAll('area');\n    const originalWidth = 664;\n    \n    \/\/ Wait for image to load before calculating\n    map.onload = function() {\n        function updateCoords() {\n            const ratio = map.offsetWidth \/ originalWidth;\n            areas.forEach(area => {\n                const coords = area.getAttribute('data-original-coords') || area.getAttribute('coords');\n                if (!area.getAttribute('data-original-coords')) {\n                    area.setAttribute('data-original-coords', coords);\n                }\n                const newCoords = coords.split(',').map(coord => Math.round(coord * ratio)).join(',');\n                area.setAttribute('coords', newCoords);\n            });\n        }\n        \n        updateCoords();\n        window.addEventListener('resize', updateCoords);\n    };\n\n    \/\/ Also try to update immediately in case image is already loaded\n    if (map.complete) {\n        map.onload();\n    }\n}\n\n    function initClicks() {\n        \/\/ Handle area clicks\n        document.querySelectorAll('area').forEach(area => {\n            area.addEventListener('click', function(e) {\n                e.preventDefault();\n                const href = this.getAttribute('href');\n                const groupName = groupMappings[href];\n                const pageNumber = href.replace('#page', '');\n                if (groupName) {\n                    showPageGroup(groupName, pageNumber);\n                    window.history.pushState(null, '', href);\n                }\n                \/\/ Special handling for page 3 (shows 3, 4 and 4a)\n                else if (href === '#page3') {\n                    ['3', '4', '4a'].forEach(pageId => {\n                        const element = document.getElementById(`page${pageId}`);\n                        if (element) {\n                            element.style.display = 'block';\n                        }\n                    });\n                    \/\/ Scroll to page 3\n                    document.getElementById('page3')?.scrollIntoView({\n                        behavior: 'smooth',\n                        block: 'start'\n                    });\n                    window.history.pushState(null, '', href);\n                }\n            });\n        });\n\n        \/\/ Handle regular link clicks using event delegation\n        document.body.addEventListener('click', function(e) {\n            const link = e.target.closest('a[href^=\"#page\"]');\n            if (link) {\n                e.preventDefault();\n                const href = link.getAttribute('href');\n                const pageNumber = href.replace('#page', '');\n                \n                \/\/ Special handling for page 3 (shows 3, 4 and 4a)\n                if (pageNumber === '3') {\n                    ['3', '4', '4a'].forEach(pageId => {\n                        const element = document.getElementById(`page${pageId}`);\n                        if (element) {\n                            element.style.display = 'block';\n                        }\n                    });\n                    \/\/ Scroll to page 3\n                    document.getElementById('page3')?.scrollIntoView({\n                        behavior: 'smooth',\n                        block: 'start'\n                    });\n                    window.history.pushState(null, '', href);\n                    return;\n                }\n\n                \/\/ Find the group this page belongs to\n                let targetGroup;\n                for (const [group, pages] of Object.entries(pageGroups)) {\n                    if (pages.includes(pageNumber)) {\n                        targetGroup = group;\n                        break;\n                    }\n                }\n\n                if (targetGroup) {\n                    showPageGroup(targetGroup, pageNumber);\n                    window.history.pushState(null, '', href);\n                }\n            }\n        });\n    }\n\n    \/\/ Initialize everything\n    hideAllPages();\n    makeImageMapResponsive();\n    initClicks();\n});\n<\/script><\/div><\/div><\/div><\/div><\/div><div id=\"page4\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:70px;--awb-background-size:55%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_4_5 4_5 fusion-flex-column double-border\" style=\"--awb-padding-top:10px;--awb-padding-right:5px;--awb-padding-bottom:10px;--awb-padding-left:5px;--awb-padding-right-medium:10px;--awb-padding-left-medium:10px;--awb-padding-top-small:5px;--awb-padding-right-small:5px;--awb-padding-bottom-small:5px;--awb-padding-left-small:5px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:5px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Methodology<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\"><p>This report is based on survey data from 20 Rescue Missions across the US, along with a sample of the general population who fit the donor demographic.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);\">RESPONDENTS<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><ul>\n<li>2,160 Rescue Mission donors<\/li>\n<li>1,004 General population (non-donors)<\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color8);border-color:var(--awb-color8);border-top-width:2px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);\">CRITERIA<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\"><ul>\n<li>Self-identified Christian<\/li>\n<li>Gave at least 1 gift in the past 12 months<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-bg-color:var(--awb-custom_color_1);--awb-bg-color-hover:var(--awb-custom_color_1);--awb-bg-size:cover;--awb-border-color:var(--awb-color8);--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:15px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:5px;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:10px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);\">OBJECTIVE<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-text-color:var(--awb-color1);\"><p>Understand what motivates Rescue Mission donors to give and what messages they find most compelling.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-200px;--awb-margin-top-medium:-80px;--awb-margin-top-small:-80px;--awb-flex-wrap:wrap;\" id=\"page4a\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:5px;--awb-padding-bottom:10px;--awb-padding-left:5px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-right:70px;--awb-max-width:60px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"224\" height=\"514\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-4-arrow@2x-1.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-4-arrow@2x-1.png\" alt class=\"lazyload img-responsive wp-image-833\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27224%27%20height%3D%27514%27%20viewBox%3D%270%200%20224%20514%27%3E%3Crect%20width%3D%27224%27%20height%3D%27514%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-4-arrow@2x-1-200x459.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-4-arrow@2x-1.png 224w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 224px\" \/><\/span><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-max-width:175px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"352\" height=\"170\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/read-more.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/read-more.png\" alt class=\"lazyload img-responsive wp-image-947\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27352%27%20height%3D%27170%27%20viewBox%3D%270%200%20352%20170%27%3E%3Crect%20width%3D%27352%27%20height%3D%27170%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/read-more-200x97.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/read-more.png 352w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 352px\" \/><\/span><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-span-no fusion-animated\" style=\"--button_accent_color:var(--awb-custom_color_1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:var(--awb-custom_color_6);--button_gradient_bottom_color_hover:var(--awb-custom_color_6);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1.5rem;--button_padding-bottom:0.75rem;--button_padding-left:1.5rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#page5\"><span class=\"fusion-button-text\">SKIP AHEAD<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:5px;--awb-padding-bottom:10px;--awb-padding-left:5px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:right;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"1293\" height=\"1295\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-4-illustration-1.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-4-illustration-1.png\" alt class=\"lazyload img-responsive wp-image-834\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271293%27%20height%3D%271295%27%20viewBox%3D%270%200%201293%201295%27%3E%3Crect%20width%3D%271293%27%20height%3D%271295%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-4-illustration-1-200x200.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-4-illustration-1-400x401.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-4-illustration-1-600x601.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-4-illustration-1-800x801.png 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-4-illustration-1-1200x1202.png 1200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-4-illustration-1.png 1293w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div id=\"page5\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background start-here-bg nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:0px;--awb-padding-top-small:50px;--awb-background-size:55%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:2;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-image-element \" style=\"--awb-margin-right:10px;--awb-max-width:65px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\"><img decoding=\"async\" width=\"188\" height=\"236\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27188%27%20height%3D%27236%27%20viewBox%3D%270%200%20188%20236%27%3E%3Crect%20width%3D%27188%27%20height%3D%27236%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-5-pin@2x.png\" alt class=\"lazyload img-responsive wp-image-903\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-10 fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:90;line-height:1;\">MEET THE DONORS<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:1;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-2.5rem;margin-bottom:0px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_6);border-color:var(--awb-custom_color_6);border-top-width:2px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Demographic highlights of donors studied<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_1 1_1 fusion-flex-column double-border\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><\/th>\n<th align=\"left\">DONORS<\/th>\n<th align=\"left\">PROSPECTS<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"bold-font\" align=\"left\">GENDER<\/td>\n<td align=\"left\"><span class=\"bold-font-lightgreen\">58%<\/span> female<\/td>\n<td align=\"left\"><span class=\"bold-font-lightgreen\">56%<\/span> female<\/td>\n<\/tr>\n<tr>\n<td class=\"bold-font\" align=\"left\">AGE<\/td>\n<td align=\"left\"><span class=\"bold-font-lightgreen\">50%<\/span> age 65+<\/td>\n<td align=\"left\"><span class=\"bold-font-lightgreen\">47%<\/span> age 45-64<\/td>\n<\/tr>\n<tr>\n<td class=\"bold-font\" align=\"left\">RACE<\/td>\n<td align=\"left\"><span class=\"bold-font-lightgreen\">90%<\/span> white<\/td>\n<td align=\"left\"><span class=\"bold-font-lightgreen\">81%<\/span> white<\/td>\n<\/tr>\n<tr>\n<td class=\"bold-font\" align=\"left\">EDUCATION<\/td>\n<td align=\"left\"><span class=\"bold-font-lightgreen\">64%<\/span> have at least<br \/>\n4-year degree<\/td>\n<td align=\"left\"><span class=\"bold-font-lightgreen\">50%<\/span> have at least<br \/>\n4-year degree<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:center top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:800px;--awb-min-height-medium:500px;--awb-min-height-small:300px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-5-illustration.png\" id=\"page5a\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-align-content-flex-end fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div id=\"page6\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:70px;--awb-padding-top-small:50px;--awb-background-size:55%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_4_5 4_5 fusion-flex-column double-border\" style=\"--awb-padding-top:10px;--awb-padding-right:5px;--awb-padding-bottom:10px;--awb-padding-left:5px;--awb-padding-right-medium:10px;--awb-padding-left-medium:10px;--awb-padding-top-small:5px;--awb-padding-right-small:5px;--awb-padding-bottom-small:5px;--awb-padding-left-small:5px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">How spiritually engaged are they?<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p>We looked at 5 self-reported spiritual activities to determine a spiritual engagement score for these self-identified Christian respondents:<\/p>\n<ul>\n<li>How often they read the Bible<\/li>\n<li>How often they study the Bible<\/li>\n<li>How often they attend church<\/li>\n<li>How often they attend small group\/Bible study<\/li>\n<li>How often they pray<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:10px;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\"><img decoding=\"async\" width=\"1433\" height=\"903\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271433%27%20height%3D%27903%27%20viewBox%3D%270%200%201433%20903%27%3E%3Crect%20width%3D%271433%27%20height%3D%27903%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-6-spiritual-engagement-score-chart.gif\" alt class=\"lazyload img-responsive wp-image-625\"\/><\/span><\/div><div class=\"fusion-text fusion-text-9\"><p>The majority of Rescue Mission donors are still Baby Boomers, and are more spiritually engaged as a generation. Among prospects (mostly Gen X), 31% were considered moderate and 36% low on spiritual engagement score. While prospects are less spiritually engaged, many still self-identify as Christian.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-span-no fusion-animated\" style=\"--button_accent_color:var(--awb-color8);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_3);--button_gradient_bottom_color:var(--awb-custom_color_3);--button_gradient_top_color_hover:var(--awb-custom_color_9);--button_gradient_bottom_color_hover:var(--awb-custom_color_9);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1.5rem;--button_padding-bottom:0.75rem;--button_padding-left:1.5rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#page7\"><span class=\"fusion-button-text\">NEXT STOP: HUNT FOR TREASURE<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-span-no fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-custom_color_8);--button_gradient_bottom_color_hover:var(--awb-custom_color_8);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1.5rem;--button_padding-bottom:0.75rem;--button_padding-left:1.5rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#page3\"><span class=\"fusion-button-text\">HEAD BACK: RETURN TO MAP<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"page7\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:70px;--awb-padding-top-small:0px;--awb-background-size:55%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:2;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:8%;--awb-margin-top-large:-110px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:24%;--awb-width-medium:8%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:24%;--awb-width-small:8%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:24%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-max-width:65px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img decoding=\"async\" width=\"188\" height=\"236\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27188%27%20height%3D%27236%27%20viewBox%3D%270%200%20188%20236%27%3E%3Crect%20width%3D%27188%27%20height%3D%27236%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-pin@2x.png\" alt class=\"lazyload img-responsive wp-image-911\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:52%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.6923076923077%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.6923076923077%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:70%;--awb-order-small:0;--awb-spacing-right-small:2.7428571428571%;--awb-spacing-left-small:2.7428571428571%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:90;line-height:1;\">HUNT FOR TREASURE<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-10 fusion_builder_column_inner_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:10px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:32%;--awb-order-medium:0;--awb-spacing-right-medium:6%;--awb-spacing-left-medium:6%;--awb-width-small:30%;--awb-order-small:0;--awb-spacing-right-small:6.4%;--awb-spacing-left-small:6.4%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:right;--awb-max-width:200px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img decoding=\"async\" width=\"427\" height=\"499\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-compass.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-compass.png\" alt class=\"lazyload img-responsive wp-image-668\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27427%27%20height%3D%27499%27%20viewBox%3D%270%200%20427%20499%27%3E%3Crect%20width%3D%27427%27%20height%3D%27499%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-compass-200x234.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-compass-400x467.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-compass.png 427w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 427px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:1;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-4rem;margin-bottom:1.75rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_6);border-color:var(--awb-custom_color_6);border-top-width:2px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-top-small:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:10px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Which charities do donors prioritize in giving?<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><p>These self-identified Christian donors were given a hypothetical $1,000 and asked to give it away, however they wanted, among 16 categories of nonprofit causes.<\/p>\n<\/div><div class=\"fusion-image-element fusion-no-small-visibility\" style=\"text-align:center;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-max-width:50%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-11 hover-type-none\"><img decoding=\"async\" width=\"1762\" height=\"185\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x.png\" alt class=\"lazyload img-responsive wp-image-669\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271762%27%20height%3D%27185%27%20viewBox%3D%270%200%201762%20185%27%3E%3Crect%20width%3D%271762%27%20height%3D%27185%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-200x21.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-400x42.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-600x63.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-800x84.png 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-1200x126.png 1200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x.png 1762w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-image-element fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-max-width:90%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><img decoding=\"async\" width=\"1762\" height=\"185\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x.png\" alt class=\"lazyload img-responsive wp-image-669\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271762%27%20height%3D%27185%27%20viewBox%3D%270%200%201762%20185%27%3E%3Crect%20width%3D%271762%27%20height%3D%27185%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-200x21.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-400x42.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-600x63.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-800x84.png 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-1200x126.png 1200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x.png 1762w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-title-center fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:25px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h5 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);\">Which cause do you think these donors were more likely to give to?<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-11 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-custom_color_8);--button_gradient_bottom_color_hover:var(--awb-custom_color_8);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1rem;--button_padding-bottom:0.75rem;--button_padding-left:1rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;width:calc(100% - 0px - 0px);\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#page8\"><span class=\"fusion-button-text\">HOMELESSNESS<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-12 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-default-span fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-custom_color_8);--button_gradient_bottom_color_hover:var(--awb-custom_color_8);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1rem;--button_padding-bottom:0.75rem;--button_padding-left:1rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;width:calc(100% - 0px - 0px);\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_self\" role=\"button\" href=\"#awb-open-oc__719\"><span class=\"fusion-button-text\">MISSIONARY WORK\/TEACHING<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_4_5 4_5 fusion-flex-column double-border\" style=\"--awb-padding-top:10px;--awb-padding-right:5px;--awb-padding-bottom:10px;--awb-padding-left:5px;--awb-padding-right-medium:10px;--awb-padding-left-medium:10px;--awb-padding-top-small:5px;--awb-padding-right-small:5px;--awb-padding-bottom-small:5px;--awb-padding-left-small:5px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-13 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-16 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:5px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Donor Attitudes Toward Homelessness<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-17 fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:25px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);\">How many homeless individuals do donors see?<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p>Just 7% of donors see homeless people where they live or work; 70% of donors see few homeless people or none. Prospects are similar.<\/p>\n<p>In both groups, younger people are far more likely to witness homelessness in their community. Yet, exposure to the needs of unhoused individuals is not essential to motivate giving.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-13 hover-type-none\"><img decoding=\"async\" width=\"1451\" height=\"560\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271451%27%20height%3D%27560%27%20viewBox%3D%270%200%201451%20560%27%3E%3Crect%20width%3D%271451%27%20height%3D%27560%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-donors-attitude-towards-homelessness-charts.gif\" alt class=\"lazyload img-responsive wp-image-670\"\/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"page8\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:70px;--awb-padding-top-small:50px;--awb-background-size:55%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:2;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:-80px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-18 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:102.6;line-height:1;\">GOOD CHOICE!<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-14 fusion_builder_column_inner_3_4 3_4 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:-50px;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.56%;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:0px;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:0px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-19 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">You selected \u201chomelessness\u201d \u2013 which received the lion\u2019s share of the $1,000.<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-15 fusion_builder_column_inner_1_4 1_4 fusion-flex-column\" style=\"--awb-padding-top:50px;--awb-padding-top-medium:0px;--awb-padding-top-small:0px;--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element md-text-align-right sm-text-align-right\" style=\"--awb-max-width:175px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-14 hover-type-none\"><img decoding=\"async\" width=\"622\" height=\"476\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-arrow@2x.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-arrow@2x.png\" alt class=\"lazyload img-responsive wp-image-590\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27622%27%20height%3D%27476%27%20viewBox%3D%270%200%20622%20476%27%3E%3Crect%20width%3D%27622%27%20height%3D%27476%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-arrow@2x-200x153.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-arrow@2x-400x306.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-arrow@2x-600x459.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-2-arrow@2x.png 622w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_4_5 4_5 fusion-flex-column double-border\" style=\"--awb-padding-top:10px;--awb-padding-right:5px;--awb-padding-bottom:10px;--awb-padding-left:5px;--awb-padding-right-medium:10px;--awb-padding-left-medium:10px;--awb-padding-top-small:5px;--awb-padding-right-small:5px;--awb-padding-bottom-small:5px;--awb-padding-left-small:5px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-16 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-20 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:5px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Top Giving Categories<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-21 fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:5px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);\">Average amount given in dollars<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:10px;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-15 hover-type-none\"><img decoding=\"async\" width=\"1459\" height=\"506\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271459%27%20height%3D%27506%27%20viewBox%3D%270%200%201459%20506%27%3E%3Crect%20width%3D%271459%27%20height%3D%27506%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-8-top-giving-categories-chart.gif\" alt class=\"lazyload img-responsive wp-image-694\"\/><\/span><\/div><div class=\"fusion-text fusion-text-12 fusion-text-no-margin\" style=\"--awb-font-size:12px;--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:italic;--awb-text-font-weight:400;\"><p>*Note: Homelessness may have been top of mind for respondents who received this survey from their local Rescue Mission.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-17 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\"><p>Both prospects and donors view homelessness as a severe issue that must be addressed, even if they aren\u2019t exposed to it in their daily lives. Yet, despite homelessness being a top category for donors to support from the hypothetical $1,000, <span class=\"bold-font-lightgreen\">other causes received 81% of that money on average<\/span>. Homelessness is not the only cause they feel called to support, but rather one alongside several others.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:30px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color8);border-color:var(--awb-color8);border-top-width:2px;\"><\/div><\/div><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\"><p><span class=\"bold-font-lightgreen-large\">77% of current donors<\/span><br \/>\ndo not consider the Rescue Mission they<br \/>\nsupport to be their top priority in giving.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-18 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-color:var(--awb-custom_color_1);--awb-bg-color-hover:var(--awb-custom_color_1);--awb-bg-size:cover;--awb-border-color:var(--awb-color8);--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:15px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:5px;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-22 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:10px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Takeaway:<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-15 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-text-color:var(--awb-color1);\"><p>One of the most common mistakes organizations make is to think of donors as \u201cour donors\u201d alone. The reality is that the charity a donor gives to may be one of many, so it\u2019s critical that organizations invest in strategies to raise awareness for their brands and tell their unique stories of impact.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-7 fusion-button-span-no fusion-animated\" style=\"--button_accent_color:var(--awb-color8);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:#ffffff;--button_gradient_bottom_color:#ffffff;--button_gradient_top_color_hover:var(--awb-custom_color_6);--button_gradient_bottom_color_hover:var(--awb-custom_color_6);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1.5rem;--button_padding-bottom:0.75rem;--button_padding-left:1.5rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#page9\"><span class=\"fusion-button-text\">NEXT STOP: EXPLORE DONOR PERCEPTIONS<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-8 fusion-button-span-no fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-custom_color_8);--button_gradient_bottom_color_hover:var(--awb-custom_color_8);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1.5rem;--button_padding-bottom:0.75rem;--button_padding-left:1.5rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#page3\"><span class=\"fusion-button-text\">HEAD BACK: RETURN TO MAP<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"page9\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:70px;--awb-padding-top-small:50px;--awb-background-size:55%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:2;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-19 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:8%;--awb-margin-top-large:-190px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:24%;--awb-width-medium:8%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:24%;--awb-width-small:8%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:24%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-max-width:65px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-16 hover-type-none\"><img decoding=\"async\" width=\"188\" height=\"236\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27188%27%20height%3D%27236%27%20viewBox%3D%270%200%20188%20236%27%3E%3Crect%20width%3D%27188%27%20height%3D%27236%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-9-pin@2x.png\" alt class=\"lazyload img-responsive wp-image-913\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-20 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:52%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.6923076923077%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.6923076923077%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:70%;--awb-order-small:0;--awb-spacing-right-small:2.7428571428571%;--awb-spacing-left-small:2.7428571428571%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-title title fusion-title-23 fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:90;line-height:1;\">EXPLORE DONOR PERCEPTIONS<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-21 fusion_builder_column_inner_2_5 2_5 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:32%;--awb-order-medium:0;--awb-spacing-right-medium:6%;--awb-spacing-left-medium:6%;--awb-width-small:30%;--awb-order-small:0;--awb-spacing-right-small:6.4%;--awb-spacing-left-small:6.4%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:right;--awb-max-width:200px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-17 hover-type-none\"><img decoding=\"async\" width=\"574\" height=\"667\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-9-illustration.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-9-illustration.png\" alt class=\"lazyload img-responsive wp-image-743\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27574%27%20height%3D%27667%27%20viewBox%3D%270%200%20574%20667%27%3E%3Crect%20width%3D%27574%27%20height%3D%27667%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-9-illustration-200x232.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-9-illustration-400x465.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-9-illustration.png 574w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 574px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:1;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-2.5rem;margin-bottom:0rem;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_6);border-color:var(--awb-custom_color_6);border-top-width:2px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-24 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:10px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Take a guided tour of how donors think!<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><p>Our survey asked donors what they thought Rescue Missions should do to help people experiencing homelessness. The goal was to determine if donors or prospects were more motivated by providing emergency services (think \u201cmeals and shelter\u201d) or long-term care (recovery, job training, long-term housing, etc.).<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_4_5 4_5 fusion-flex-column double-border\" style=\"--awb-padding-top:10px;--awb-padding-right:5px;--awb-padding-bottom:10px;--awb-padding-left:5px;--awb-padding-right-medium:10px;--awb-padding-left-medium:10px;--awb-padding-top-small:5px;--awb-padding-right-small:5px;--awb-padding-bottom-small:5px;--awb-padding-left-small:5px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-22 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-border-color:var(--awb-color8);--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-25 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:5px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Services Donors Think Missions Should Prioritize<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-17\"><p>Donors\u2019 greatest priority is crisis services to address homelessness. Despite their self-identification as Christians, both donors and prospects view spiritual counseling as a lower priority, yet mental health is still important.<\/p>\n<p>Crisis services was also a priority for prospects, alongside long-term housing, jobs and<br \/>\nmental health care.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-18 hover-type-none\"><img decoding=\"async\" width=\"1498\" height=\"755\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271498%27%20height%3D%27755%27%20viewBox%3D%270%200%201498%20755%27%3E%3Crect%20width%3D%271498%27%20height%3D%27755%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-9-services-donors-want-chart.gif\" alt class=\"lazyload img-responsive wp-image-745\"\/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_4_5 4_5 fusion-flex-column double-border\" style=\"--awb-padding-top:10px;--awb-padding-right:5px;--awb-padding-bottom:10px;--awb-padding-left:5px;--awb-padding-right-medium:10px;--awb-padding-left-medium:10px;--awb-padding-top-small:5px;--awb-padding-right-small:5px;--awb-padding-bottom-small:5px;--awb-padding-left-small:5px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-23 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-26 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:5px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Services Prospects Think Best Address Homelessness<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-image-element fusion-no-small-visibility fusion-no-medium-visibility\" style=\"text-align:right;--awb-margin-top:10px;--awb-margin-bottom:0px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-19 hover-type-none\"><img decoding=\"async\" width=\"608\" height=\"514\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-10-arrow@2x.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-10-arrow@2x.png\" alt class=\"lazyload img-responsive wp-image-755\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27608%27%20height%3D%27514%27%20viewBox%3D%270%200%20608%20514%27%3E%3Crect%20width%3D%27608%27%20height%3D%27514%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-10-arrow@2x-200x169.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-10-arrow@2x-400x338.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-10-arrow@2x-600x507.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-10-arrow@2x.png 608w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-24 fusion_builder_column_inner_2_3 2_3 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-top:10px;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-20 hover-type-none\"><img decoding=\"async\" width=\"921\" height=\"682\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27921%27%20height%3D%27682%27%20viewBox%3D%270%200%20921%20682%27%3E%3Crect%20width%3D%27921%27%20height%3D%27682%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-10-services-best-address-homelessness-chart.gif\" alt class=\"lazyload img-responsive wp-image-754\"\/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-25 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-27 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-bottom:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Poppins&quot;;font-style:italic;font-weight:300;margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">\u201cMuch homelessness stems from mental health issues. Organizations need to address mental health problems and provide services like counseling.\u201d<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-28 fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-top:10px;--awb-margin-bottom:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h5 class=\"fusion-title-heading title-heading-right fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);\">\u2013 Prospect donor<\/h5><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><div class=\"title-sep-container title-sep-container-right fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-26 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-border-color:var(--awb-color8);--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18 fusion-text-no-margin\"><p><span class=\"bold-font-lightgreen-large\">20% of donors and 24% of prospects consider mental health services an extremely high priority.<\/span><\/p>\n<p>While measured as a separate priority in this study, addiction recovery is often connected to mental health services at a Rescue Mission. Addiction messaging has a polarizing effect for both donors and prospects \u2013 for some it is motivating, for others not.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-27 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-color:var(--awb-custom_color_1);--awb-bg-color-hover:var(--awb-custom_color_1);--awb-bg-size:cover;--awb-border-color:var(--awb-color8);--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:15px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:5px;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-29 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:10px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Takeaway:<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-19 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-text-color:var(--awb-color1);\"><p>Mental health and counseling services are not taboo to donor audiences as they once were in the past. These results demonstrate an opportunity for increased messaging around mental health services to motivate donors to give.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"page11\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:70px;--awb-padding-top-medium:50px;--awb-padding-top-small:50px;--awb-background-size:55%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:30px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-30 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:10px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Testing Types of Services in Messaging Focus<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-20\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><p>Our survey asked donors and prospects to evaluate the impact of 5 different types of messaging on their motivation to give. Male and female images were shown in ads for each type:<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-21 hover-type-none\"><img decoding=\"async\" width=\"1753\" height=\"1150\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271753%27%20height%3D%271150%27%20viewBox%3D%270%200%201753%201150%27%3E%3Crect%20width%3D%271753%27%20height%3D%271150%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/testing-types-of-messaging-graphic.gif\" alt class=\"lazyload img-responsive wp-image-799\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_4_5 4_5 fusion-flex-column double-border\" style=\"--awb-padding-top:10px;--awb-padding-right:5px;--awb-padding-bottom:10px;--awb-padding-left:5px;--awb-padding-right-medium:10px;--awb-padding-left-medium:10px;--awb-padding-top-small:5px;--awb-padding-right-small:5px;--awb-padding-bottom-small:5px;--awb-padding-left-small:5px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-28 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-color:var(--awb-custom_color_1);--awb-bg-color-hover:var(--awb-custom_color_1);--awb-bg-size:cover;--awb-border-color:var(--awb-color8);--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:15px;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:15px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-31 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:10px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Takeaway:<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-21 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-text-color:var(--awb-color1);\"><p>Meal appeals are a proven offer that works for Rescue Missions, yet these results demonstrate more opportunities for offer testing among donors and prospects. Sometimes what people think they prioritize and what they actually prioritize when faced with an appeal can vary.<\/p>\n<p>Mental health and counseling services are not taboo to donor audiences as they once were in the past. These results demonstrate an opportunity for increased messaging around mental health services to motivate donors to give.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-9 fusion-button-span-no fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_2);--button_gradient_bottom_color:var(--awb-custom_color_2);--button_gradient_top_color_hover:var(--awb-custom_color_6);--button_gradient_bottom_color_hover:var(--awb-custom_color_6);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1.5rem;--button_padding-bottom:0.75rem;--button_padding-left:1.5rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#page12\"><span class=\"fusion-button-text\">NEXT STOP: LABYRINTH OF LANGUAGE<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-10 fusion-button-span-no fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-custom_color_8);--button_gradient_bottom_color_hover:var(--awb-custom_color_8);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1.5rem;--button_padding-bottom:0.75rem;--button_padding-left:1.5rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#page3\"><span class=\"fusion-button-text\">HEAD BACK: RETURN TO MAP<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"page12\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:70px;--awb-padding-top-small:50px;--awb-padding-bottom-small:200px;--awb-background-size:30%;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-illustration.png\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:2;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-29 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-image-element \" style=\"--awb-margin-right:10px;--awb-max-width:65px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-22 hover-type-none\"><img decoding=\"async\" width=\"188\" height=\"236\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27188%27%20height%3D%27236%27%20viewBox%3D%270%200%20188%20236%27%3E%3Crect%20width%3D%27188%27%20height%3D%27236%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-pin@2x.png\" alt class=\"lazyload img-responsive wp-image-915\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-32 fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:90;line-height:1;\">LABYRINTH OF<br \/>\nLANGUAGE<\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:1;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-2.5rem;margin-bottom:0px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_6);border-color:var(--awb-custom_color_6);border-top-width:2px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-33 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:10px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">What types of messaging motivates donors to give?<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-22\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><p>We tested four types of spiritual language in fundraising related to homelessness. Respondents were randomly divided into groups, and each group was shown one banner ad.<\/p>\n<\/div><div class=\"fusion-image-element fusion-no-small-visibility\" style=\"--awb-margin-top:15px;--awb-margin-bottom:10px;--awb-max-width:50%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-23 hover-type-none\"><img decoding=\"async\" width=\"1762\" height=\"185\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x.png\" alt class=\"lazyload img-responsive wp-image-669\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271762%27%20height%3D%27185%27%20viewBox%3D%270%200%201762%20185%27%3E%3Crect%20width%3D%271762%27%20height%3D%27185%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-200x21.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-400x42.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-600x63.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-800x84.png 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-1200x126.png 1200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x.png 1762w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-image-element fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-margin-top:15px;--awb-margin-bottom:10px;--awb-max-width:90%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-24 hover-type-none\"><img decoding=\"async\" width=\"1762\" height=\"185\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x.png\" alt class=\"lazyload img-responsive wp-image-669\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271762%27%20height%3D%27185%27%20viewBox%3D%270%200%201762%20185%27%3E%3Crect%20width%3D%271762%27%20height%3D%27185%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-200x21.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-400x42.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-600x63.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-800x84.png 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x-1200x126.png 1200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-7-choose-your-own-adventure@2x.png 1762w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-34 fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:25px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);\">Which spiritual language do you think these donors were more likely to rate as highly compelling? Choose wisely\u2026<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:24%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-30 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:15px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-25 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-nourish-his-body-image@2x.jpg\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-nourish-his-body-image@2x.jpg\" alt class=\"lazyload img-responsive wp-image-803\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-nourish-his-body-image@2x-200x200.jpg 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-nourish-his-body-image@2x-400x400.jpg 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-nourish-his-body-image@2x-600x600.jpg 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-nourish-his-body-image@2x-800x800.jpg 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-nourish-his-body-image@2x.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-11 fusion-button-default-span fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-custom_color_8);--button_gradient_bottom_color_hover:var(--awb-custom_color_8);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1rem;--button_padding-bottom:0.75rem;--button_padding-left:1rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;width:calc(100% - 0px - 0px);\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#awb-open-oc__750\"><span class=\"fusion-button-text\">GENERIC<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-31 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:15px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-26 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-share-gods-love-image@2x.jpg\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-share-gods-love-image@2x.jpg\" alt class=\"lazyload img-responsive wp-image-967\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-share-gods-love-image@2x-200x200.jpg 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-share-gods-love-image@2x-400x400.jpg 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-share-gods-love-image@2x-600x600.jpg 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-share-gods-love-image@2x-800x800.jpg 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-share-gods-love-image@2x.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-12 fusion-button-default-span fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-custom_color_8);--button_gradient_bottom_color_hover:var(--awb-custom_color_8);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1rem;--button_padding-bottom:0.75rem;--button_padding-left:1rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;width:calc(100% - 0px - 0px);\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_self\" role=\"button\" href=\"#awb-open-oc__750\"><span class=\"fusion-button-text\">SPIRITUAL<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-32 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:15px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-27 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-i-was-hungry-image@2x.jpg\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-i-was-hungry-image@2x.jpg\" alt class=\"lazyload img-responsive wp-image-968\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-i-was-hungry-image@2x-200x200.jpg 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-i-was-hungry-image@2x-400x400.jpg 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-i-was-hungry-image@2x-600x600.jpg 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-i-was-hungry-image@2x-800x800.jpg 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-i-was-hungry-image@2x.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-13 fusion-button-default-span fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-custom_color_8);--button_gradient_bottom_color_hover:var(--awb-custom_color_8);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1rem;--button_padding-bottom:0.75rem;--button_padding-left:1rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;width:calc(100% - 0px - 0px);\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_self\" role=\"button\" href=\"#page13\"><span class=\"fusion-button-text\">SCRIPTURE<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-33 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-bottom:15px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-28 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-answer-christs-call-image@2x.jpg\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-answer-christs-call-image@2x.jpg\" alt class=\"lazyload img-responsive wp-image-969\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-answer-christs-call-image@2x-200x200.jpg 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-answer-christs-call-image@2x-400x400.jpg 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-answer-christs-call-image@2x-600x600.jpg 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-answer-christs-call-image@2x-800x800.jpg 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-12-answer-christs-call-image@2x.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px\" \/><\/span><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-14 fusion-button-default-span fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-custom_color_8);--button_gradient_bottom_color_hover:var(--awb-custom_color_8);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1rem;--button_padding-bottom:0.75rem;--button_padding-left:1rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;width:calc(100% - 0px - 0px);\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_self\" role=\"button\" href=\"#awb-open-oc__750\"><span class=\"fusion-button-text\">FAITH-BASED<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"page13\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-15 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-background-size:55%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:2;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-35 fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:102.6;line-height:1;\">GOOD CHOICE!<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-36 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:20px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">You selected \u201cscripture\u201d \u2013 which both donors &amp; prospects rated most compelling.<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_4_5 4_5 fusion-flex-column double-border\" style=\"--awb-padding-top:10px;--awb-padding-right:5px;--awb-padding-bottom:10px;--awb-padding-left:5px;--awb-padding-right-medium:10px;--awb-padding-left-medium:10px;--awb-padding-top-small:5px;--awb-padding-right-small:5px;--awb-padding-bottom-small:5px;--awb-padding-left-small:5px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-34 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-37 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:5px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Most Compelling Messaging for Donors<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-38 fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:5px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);\">Rated extreme to high<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:10px;--awb-margin-bottom:30px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-29 hover-type-none\"><img decoding=\"async\" width=\"1459\" height=\"423\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271459%27%20height%3D%27423%27%20viewBox%3D%270%200%201459%20423%27%3E%3Crect%20width%3D%271459%27%20height%3D%27423%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-13-most-compelling-messaging-chart.gif\" alt class=\"lazyload img-responsive wp-image-844\"\/><\/span><\/div><div class=\"fusion-text fusion-text-23 fusion-text-no-margin\"><p>Many Rescue Missions lean into faith-based messaging, assuming that is what their Christian donors and prospects want to hear. Subtle differences within spiritual language may appeal to a wider audience \u2013 as \u201cScripture\u201d did here \u2013 so it\u2019s a good idea to test before making changes to your campaigns.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-35 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-24\"><p><span class=\"bold-font-lightgreen\">In general, more traditionally Christian language &#8211; especially scripture &#8211; was rated most compelling for both donors and prospects alike.<\/span> The ad featured scripture that helped clearly communicate the need for support with the mention of \u201chunger.\u201d<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-36 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-bg-color:var(--awb-custom_color_1);--awb-bg-color-hover:var(--awb-custom_color_1);--awb-bg-size:cover;--awb-border-color:var(--awb-color8);--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:15px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:5px;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-39 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:10px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Takeaway:<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-25 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-text-color:var(--awb-color1);\"><p>Including scripture in messaging can add an extra case for support (i.e., biblical exhortation) that many donors find motivating, more so than generic spiritual language.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-15 fusion-button-span-no fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_5);--button_gradient_bottom_color:var(--awb-custom_color_5);--button_gradient_top_color_hover:var(--awb-custom_color_7);--button_gradient_bottom_color_hover:var(--awb-custom_color_7);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1.5rem;--button_padding-bottom:0.75rem;--button_padding-left:1.5rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#page14\"><span class=\"fusion-button-text\">NEXT STOP: IMAGERY<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-16 fusion-button-span-no fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_4);--button_gradient_bottom_color:var(--awb-custom_color_4);--button_gradient_top_color_hover:var(--awb-custom_color_8);--button_gradient_bottom_color_hover:var(--awb-custom_color_8);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1.5rem;--button_padding-bottom:0.75rem;--button_padding-left:1.5rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#page3\"><span class=\"fusion-button-text\">HEAD BACK: RETURN TO MAP<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-16 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-position:center top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:600px;--awb-min-height-small:300px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-13-illustration.png\" id=\"page13a\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-align-content-flex-end fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div id=\"page14\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-17 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:70px;--awb-background-size:30%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:2;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-37 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-image-element \" style=\"--awb-margin-right:10px;--awb-max-width:65px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-30 hover-type-none\"><img decoding=\"async\" width=\"188\" height=\"236\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27188%27%20height%3D%27236%27%20viewBox%3D%270%200%20188%20236%27%3E%3Crect%20width%3D%27188%27%20height%3D%27236%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-14-pin@2x.png\" alt class=\"lazyload img-responsive wp-image-918\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-40 fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:90;line-height:1;\"><p>SIDE QUEST:<br \/>\nIMAGERY<\/p><\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:1;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-2.5rem;margin-bottom:0px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_6);border-color:var(--awb-custom_color_6);border-top-width:2px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-41 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:10px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Do images of men or women motivate donors to give?<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-26\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><p>Earlier we explored how there was no statistical difference in performance of ads featuring men or women when the focus was on Mission services. However, the performance of images of men and women alongside spiritual messaging revealed some surprising results.<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:10px;--awb-margin-bottom:10px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-31 hover-type-none\"><img decoding=\"async\" width=\"1582\" height=\"1136\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-14-images-of-man-and-woman-graphic.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-14-images-of-man-and-woman-graphic.png\" alt class=\"lazyload img-responsive wp-image-860\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271582%27%20height%3D%271136%27%20viewBox%3D%270%200%201582%201136%27%3E%3Crect%20width%3D%271582%27%20height%3D%271136%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-14-images-of-man-and-woman-graphic-200x144.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-14-images-of-man-and-woman-graphic-400x287.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-14-images-of-man-and-woman-graphic-600x431.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-14-images-of-man-and-woman-graphic-800x574.png 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-14-images-of-man-and-woman-graphic-1200x862.png 1200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-14-images-of-man-and-woman-graphic.png 1582w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion_builder_column_4_5 4_5 fusion-flex-column double-border\" style=\"--awb-padding-top:10px;--awb-padding-right:5px;--awb-padding-bottom:10px;--awb-padding-left:5px;--awb-padding-right-medium:10px;--awb-padding-left-medium:10px;--awb-padding-top-small:5px;--awb-padding-right-small:5px;--awb-padding-bottom-small:5px;--awb-padding-left-small:5px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-38 fusion_builder_column_inner_1_1 1_1 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-bg-color:var(--awb-custom_color_1);--awb-bg-color-hover:var(--awb-custom_color_1);--awb-bg-size:cover;--awb-border-color:var(--awb-color8);--awb-border-style:solid;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-margin-top-medium:15px;--awb-spacing-right-medium:1.92%;--awb-margin-bottom-medium:15px;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:5px;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:5px;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-42 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:10px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Takeaway:<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-27 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-text-color:var(--awb-color1);\"><p>Both donors and prospects hold an unconscious negative bias toward images of women. Images and stories of women in need should still be shared, but great care should be taken to tell these stories in such a way that inspires empathy in audiences to offset this bias.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"page15\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-18 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:70px;--awb-padding-top-small:50px;--awb-padding-bottom-small:30px;--awb-background-size:30%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:2;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-39 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-43 fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:90;line-height:1;\"><p>YOU&#8217;VE REACHED<br \/>\nTHE END&#8230;<\/p><\/h1><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-z-index:1;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:-2.5rem;margin-bottom:0px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-custom_color_6);border-color:var(--awb-custom_color_6);border-top-width:2px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-44 fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:var(--awb-custom_color_1);--awb-margin-bottom:10px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h4 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:var(--awb-typography1-line-height);\">Or is it just the beginning?<\/h4><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-28\" style=\"--awb-text-color:var(--awb-custom_color_6);\"><p>Thank you for taking this adventure with us!<\/p>\n<p>You were asked to make several choices along your journey\u2026 and each led you to an important discovery in your quest to better understand what makes Rescue Mission donors tick.<\/p>\n<p><strong>As you continue your fundraising adventure, remember the important lesson you learned here: Test always.<\/strong> Avoid making assumptions about your donors and prospects based on their identity or past giving behavior \u2013 their giving choices may continue to surprise you!<\/p>\n<p>Do you have questions about this data, or how you can apply these findings to motivate your donors to give?<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-44 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-17 fusion-button-span-no fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_1);--button_gradient_bottom_color:var(--awb-custom_color_1);--button_gradient_top_color_hover:var(--awb-custom_color_6);--button_gradient_bottom_color_hover:var(--awb-custom_color_6);--button_font_size:1.5rem;--button_line_height:1.3em;--button_padding-top:0.75rem;--button_padding-right:1.5rem;--button_padding-bottom:0.75rem;--button_padding-left:1.5rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"#page19\"><span class=\"fusion-button-text\">CONTACT OUR TEAM TODAY<\/span><i class=\"fa-angle-right fas button-icon-right\" aria-hidden=\"true\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"page16\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-19 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:right bottom;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:100px;--awb-padding-bottom-small:50px;--awb-background-size:55%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-45 fusion_builder_column_4_5 4_5 fusion-flex-column double-border\" style=\"--awb-padding-top:10px;--awb-padding-right:5px;--awb-padding-bottom:10px;--awb-padding-left:5px;--awb-padding-right-medium:10px;--awb-padding-left-medium:10px;--awb-padding-top-small:5px;--awb-padding-right-small:5px;--awb-padding-bottom-small:5px;--awb-padding-left-small:5px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.4%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-40 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-padding-top-small:20px;--awb-padding-right-small:20px;--awb-padding-bottom-small:20px;--awb-padding-left-small:20px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-top:10px;--awb-margin-bottom:30px;--awb-max-width:350px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-32 hover-type-none\"><img decoding=\"async\" width=\"1124\" height=\"251\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/bdi-logo-with-slogan@2x.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/bdi-logo-with-slogan@2x.png\" alt class=\"lazyload img-responsive wp-image-876\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271124%27%20height%3D%27251%27%20viewBox%3D%270%200%201124%20251%27%3E%3Crect%20width%3D%271124%27%20height%3D%27251%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/bdi-logo-with-slogan@2x-200x45.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/bdi-logo-with-slogan@2x-400x89.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/bdi-logo-with-slogan@2x-600x134.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/bdi-logo-with-slogan@2x-800x179.png 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/bdi-logo-with-slogan@2x.png 1124w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1124px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-45 fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:5px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);\">ABOUT BDI<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-29 fusion-text-no-margin\"><p>BDI is an award-winning, omni-channel, full-service fundraising and marketing agency partnering with passionate organizations doing amazing, transformative work at home and around the world.<\/p>\n<p>We come alongside faith-first and cause-driven organizations to help them unlock generosity that transforms lives, delivers dignity and inspires hope. BDI has the tools, the talent and the team to help your organization meet your unique needs and goals.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-41 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-right:40px;--awb-padding-bottom:40px;--awb-padding-left:40px;--awb-padding-top-medium:20px;--awb-padding-right-medium:20px;--awb-padding-bottom-medium:20px;--awb-padding-left-medium:20px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-margin-top:10px;--awb-margin-bottom:30px;--awb-max-width:350px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-33 hover-type-none\"><img decoding=\"async\" width=\"1124\" height=\"189\" src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/grey-matter-logo@2x.png\" data-orig-src=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/grey-matter-logo@2x.png\" alt class=\"lazyload img-responsive wp-image-878\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271124%27%20height%3D%27189%27%20viewBox%3D%270%200%201124%20189%27%3E%3Crect%20width%3D%271124%27%20height%3D%27189%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/grey-matter-logo@2x-200x34.png 200w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/grey-matter-logo@2x-400x67.png 400w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/grey-matter-logo@2x-600x101.png 600w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/grey-matter-logo@2x-800x135.png 800w, https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/grey-matter-logo@2x.png 1124w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1124px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-46 fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:var(--awb-custom_color_6);--awb-margin-bottom:5px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography1-line-height);\">ABOUT GREY MATTER<\/h5><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-30 fusion-text-no-margin\"><p>Grey Matter Research &amp; Consulting partnered with BDI to bring you the research in this report. Grey Matter is a widely recognized leader in qualitative and quantitative research. Their data has been published by international media including NPR, <em>Christianity Today,<\/em> Associated Press, <em>Washington Post,<\/em> and <em>Harvard Business Review,<\/em> among others.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"page19\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-20 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth hundred-percent-height hundred-percent-height-center-content non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-small:50px;--awb-padding-bottom-small:50px;--awb-background-color:var(--awb-color7);--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/page-19-illustration.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-46 fusion_builder_column_3_5 3_5 fusion-flex-column fusion-flex-align-self-flex-start fusion-column-no-min-height\" style=\"--awb-padding-right:0px;--awb-padding-left:0px;--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-47 fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:1rem;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:102.6;line-height:1;\"><p>Ready for<br \/>\nyour next<br \/>\nadventure?<\/p><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:var(--awb-color3);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-31 fusion-no-small-visibility fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:2.5rem;--awb-line-height:1.3em;--awb-text-color:var(--awb-color1);--awb-margin-bottom:3rem;--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p>Connect with us today.<\/p>\n<\/div><div class=\"fusion-text fusion-text-32 fusion-no-medium-visibility fusion-no-large-visibility fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:1.5rem;--awb-line-height:1.1em;--awb-text-color:var(--awb-color1);--awb-margin-bottom:3rem;--awb-text-font-family:&quot;Poppins&quot;;--awb-text-font-style:normal;--awb-text-font-weight:700;\"><p>Connect with us today.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-42 fusion_builder_column_inner_2_3 2_3 fusion-flex-column\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-18 fusion-button-default-span fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_1);--button_gradient_bottom_color:var(--awb-custom_color_1);--button_gradient_top_color_hover:var(--awb-custom_color_6);--button_gradient_bottom_color_hover:var(--awb-custom_color_6);--button_font_size:1.7rem;--button_line_height:1.2em;--button_padding-top:0.75rem;--button_padding-right:1rem;--button_padding-bottom:0.75rem;--button_padding-left:1rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;width:calc(100% - 0px - 0px);\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/bdiagency.com\/\"><span class=\"fusion-button-text\">BDIAGENCY.COM<\/span><\/a><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-19 fusion-button-default-span fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_1);--button_gradient_bottom_color:var(--awb-custom_color_1);--button_gradient_top_color_hover:var(--awb-custom_color_6);--button_gradient_bottom_color_hover:var(--awb-custom_color_6);--button_font_size:1.7rem;--button_line_height:1.2em;--button_padding-top:0.75rem;--button_padding-right:1rem;--button_padding-bottom:0.75rem;--button_padding-left:1rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:1rem;--button_margin-left:0px;width:calc(100% - 0px - 0px);\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"tel:6263591015\"><span class=\"fusion-button-text\">(626) 359-1015<\/span><\/a><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-20 fusion-button-default-span fusion-animated\" style=\"--button_accent_color:var(--awb-color1);--button_border_color:hsla(var(--awb-color1-h),var(--awb-color1-s),var(--awb-color1-l),calc( var(--awb-color1-a) - 30% ));--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:var(--awb-custom_color_1);--button_gradient_bottom_color:var(--awb-custom_color_1);--button_gradient_top_color_hover:var(--awb-custom_color_6);--button_gradient_bottom_color_hover:var(--awb-custom_color_6);--button_font_size:1.7rem;--button_line_height:1.2em;--button_padding-top:0.75rem;--button_padding-right:1rem;--button_padding-bottom:0.75rem;--button_padding-left:1rem;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-top:0px;--button_margin-right:0px;--button_margin-bottom:0px;--button_margin-left:0px;width:calc(100% - 0px - 0px);\" data-animationType=\"fadeInUp\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/donorstudy.bdiagency.com\/wp-content\/uploads\/2024\/11\/BDI-Donor-Motivation-Study.pdf\"><span class=\"fusion-button-text\">Download the Study<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-370","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/donorstudy.bdiagency.com\/index.php?rest_route=\/wp\/v2\/pages\/370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donorstudy.bdiagency.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/donorstudy.bdiagency.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/donorstudy.bdiagency.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/donorstudy.bdiagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=370"}],"version-history":[{"count":543,"href":"https:\/\/donorstudy.bdiagency.com\/index.php?rest_route=\/wp\/v2\/pages\/370\/revisions"}],"predecessor-version":[{"id":1095,"href":"https:\/\/donorstudy.bdiagency.com\/index.php?rest_route=\/wp\/v2\/pages\/370\/revisions\/1095"}],"wp:attachment":[{"href":"https:\/\/donorstudy.bdiagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}